At Health Communications Consultants, Inc. (HCC, Inc.), our logo is not just a visual identity, it is a reflection of our purpose, our philosophy, and our approach to transforming complex systems into human-centered solutions.
Inspired by Simon Sinek’s Start With Why, I took a deeper look at what our logo represents and realized it has always embodied our “Why.”
The Triangle: Foundation of Public Health & Systems Thinking
At the core of our logo is the triangle, a timeless and powerful symbol.
In public health, it reflects the epidemiologic triad:
- Agent
- Host
- Environment
This triad represents how we understand and approach complex health challenges not in isolation, but as interconnected systems.
Beyond public health, the triangle also symbolizes:
- Mind, Body, Spirit → Whole-person and whole-system thinking
- Harmony, Wisdom, Understanding → The balance required for sustainable solutions
- Equilateral Strength → Stability through alignment
Inversion & Feminine Energy: Leading with Purpose
The triangle is intentionally inverted, representing:
- Feminine energy: compassion, creativity, intuition, and innovation
- Our identity as a woman-owned small business
- A commitment to leading differently, with empathy, inclusion, and human-centered design
This inversion challenges traditional power structures and reflects our belief that true leadership is collaborative, not hierarchical.
Open Structure: Listening & Co-Creation
The open sides of the triangles are not accidental, they represent:
- Active listening
- Transparency
- Collaboration
At HCC, Inc., we don’t deliver solutions to communities, we build them with communities.
The openness signals that our work is never closed off; it is iterative, adaptive, and responsive.
Multiplicity of Triangles: Amplifying Impact
The layered, repeating triangles symbolize:
- Scalability of impact
- Ripple effects of knowledge sharing
- Energy amplification through collaboration
When one system improves, others follow.
When one leader grows, communities strengthen.
This is the essence of our work, multiplying impact through connection and capacity building.
The “C” Within HCC: The Power of Communication
Within the HCC name, the nested “C” shapes subtly echo a universal symbol:
- Connection
- Continuity
- Communication
They resemble signal waves representing how information flows, how voices are heard, and how meaning is shared.
Because at our core:
Health is not just about data, it’s about how we communicate, connect, and act on that data.
Our Logo as Our Promise
Every element of our logo reflects our mission:
- To collaborate across disciplines
- To center people in every process
- To translate complexity into clarity
- To amplify impact through thoughtful design and evaluation
It is a visual commitment to our belief that:
Transformative thinking happens when systems, people, and purpose align.
-Sarah D. Matthews, Founder